In 2018, during the prestigious Beauty Forum fair in Warsaw , a unique event took place that combined the art of makeup with the celebration of an iconic cosmetic – the National Makeup Championships with Egyptian Land . The event was organized by Małgorzata Wedekind, owner of the BIKOR brand and co-creator of the legendary product Egyptische Erde , known worldwide as "Egyptian Land".
What is the Egyptian Land Makeup Championship?
The Championships were an opportunity for make-up artists from all over Poland, both professionals and make-up enthusiasts, to present their skills using the iconic cosmetic Egyptische Erde. The participants were tasked with creating make-up that would highlight the natural beauty of the model, taking into account the main features of the product:
- The effect of a healthy tan ,
- The caring properties of the cosmetic ,
- Versatile – from subtle daytime looks to striking evening make-up.
A jury of esteemed beauty industry experts assessed the works in terms of technique, creativity and harmony of the colours used, taking into account the unique features of Egyptian Erde.
Egyptische Erde – the cosmetic of all time in the spotlight
The Championships were also a tribute to Egyptische Erde – a product that has been delighting users all over the world since 1992. This iconic bronzer, developed by Elżbieta Korbutt and Małgorzata Wedekind, combines:
- Natural care ingredients that moisturize and nourish the skin,
- A unique formula that adapts to different skin tones,
- Durability and efficiency mean that one package lasts for many months of use.
Since its inception, the cosmetic has won numerous awards at trade fairs in Poland and abroad, including prestigious awards for innovation and quality. Fans around the world emphasize its timelessness and reliability, which makes it a true cosmetic of all time.
Championships – a celebration of creativity and talent
During the event, participants had the opportunity to showcase their skills to a wide audience. The makeups presented included subtle, minimalist proposals as well as more daring and artistic interpretations that showed the full potential of Egyptische Erde.
Małgorzata Wedekind, the event organizer, emphasized in her speech:
"The Egyptian Land Makeup Championships are an opportunity to celebrate beauty in all its forms. We want to show that make-up is not only an art, but also a way to gain self-confidence and highlight natural assets. Egyptische Erde has been inspiring make-up artists for years and has enjoyed the love of thousands of fans - this championship is just for them."
Winners and prizes
The winners of the competition received not only prestigious statuettes and prizes in the form of BIKOR cosmetics, but also a chance to develop their careers. The main prize - the symbolic "Golden Earth" - went to a young make-up artist whose work delighted the jury with its subtlety, precision and excellent use of Egyptian Erde in make-up.
A cosmetic that united generations
The Egyptian Earth Makeup Championships were also an intergenerational event – many participants emphasized that this cosmetic has been with them for years and was recommended to them by their mothers or grandmothers. This timelessness of Egyptische Erde testifies to its exceptional quality and universality, which connects generations.
Summary – Beauty in the Spotlight
The 2018 National Egyptian Land Makeup Championship was a celebration of beauty, creativity and excellence. Thanks to such initiatives, the BIKOR brand shows that cosmetics can be more than just a tool – they can be an inspiration, a symbol of quality and a reason for pride for their users.
Egyptische Erde remains the undisputed king among bronzers, and events such as the championships in Warsaw are proof that its legend lives on and inspires future generations.
